talent management

HR’s Guide to Talent Management

Do you look around and observe that job-hopping has become the norm and side hustles are the new status symbol? In a market space like this, how do you keep your company’s most valuable assets from constantly looking for greener pastures? 

The answer lies in the strategic implementation of robust talent management practices.

Stories like those of Nike’s intern-turned-CEO who worked for 30+ years in the same company are rare nowadays. People used to put work before themselves before. But they are now making way for hobbies, turning side hustles into profitable ventures and leaving full-time jobs. 

Amidst all this change going on, there are very limited, highly skilled people for any role, who want to work full-time. This means any candidate you’re eyeing is already likely to have multiple offers in hand. They are being circled by brands from different industries. They come close to accepting the offer, but at the last minute jump ship and go onboard your competitor. 

To stay ahead, create an environment where your top performers want to contribute to your organization’s success. This article will explain why talent management is crucial and provide guidance on how to implement it in your organization.

Get ready to learn how to nurture, and inspire your team of superstars, so they have no reason to look elsewhere.

What Does the Current Talent Management Landscape Look Like?

Every HR team wants to do a lot but is overwhelmed with day-to-day operations. Many of these initiatives are standalone and don’t weave together as a story, because the fundamental philosophy behind them is lost. Companies survey employees every year, run pulse checks every month, etc, but do they really take action on the results? That’s a grey area.

But it’s these crucial steps that show the company really cares about the employee. There’s not much time for the company to let the employee settle in, and then show they’re valuable to the company. 

That needs to start from day one if the organization wants to retain the employee. The war for talent is real, and quite a tough one. Everyone wants a personal connection with the organization and to work in one that cares for their well-being. Employees are also looking for companies that offer well-being benefits of some kind. 

Managers and leaders no longer have the luxury of waiting days for a report on their team’s performance data. They need data quickly to make timely decisions. HR must have advanced data management and forecasting tools. They are needed to help high-flight-risk employees. 

To refine their forecasts, many companies are using in-house AI. It monitors employee chats on internal apps for keywords that suggest dissatisfaction. However, this approach has its limits. It doesn’t consider the conversation’s context and leads to a poor understanding of the situation.

Technology in talent management, especially after GenAI, is phenomenal and helps turn those planning to leave before it’s too late.

Benefits of Talent Management to Organizational Performance

  • When your employees are nurtured throughout their tenure with your company, they do amazing things in their jobs. They develop sheer belonging and goodwill for you, which motivates them to go against the odds.
  • This, when done collectively, can lead to a glorious avalanche:
  • Better customer service, and employees exceeding expectations, resulting in stellar reviews
  • Repeat customers, and people who advocate your brand without any incentives
  • Lower absence rates because people are taken care of when needed
  • Increase in productivity – people don’t feel bombarded with work and aren’t bogged down. They’re listened to and helped when needed, so they’re able to work
  • Increase in out-of-the-box solutions – everyone is seen, and valued, so there’s no room for inhibition
  • Employees whose wellbeing is taken care of make the organization 21% more profitable.
  • Lower replacement costs after a break – people who take a break for maternity, caregiving, or ill health only come back if they were treated kindly
  • Stock values of companies with higher employee health and wellbeing are 235% higher.

Role of Line Managers Help in Talent Management Initiatives

As a small team, it’s almost impossible for HR to give everyone personal attention all the time. That’s where line managers can step in, and make a world of difference. They are in contact throughout the day with their employees and shape their experience at work. Train your managers in reading signs of distress in their team members, and introduce new routines in their daily calls. This helps detect flight risks early on.

Line managers are often the first to recognize emerging leaders within their teams. Their direct interactions help spot individuals who show promise. Managers can provide ongoing coaching, and mentorship to guide employees in their career growth. They play a key role in implementing Individual Development Plans (IDPs) and ensuring employees have access to learning and development opportunities.

Line managers are central to performance evaluations, and setting performance goals. They monitor progress and align individual contributions with broader talent management objectives. In times of organizational change, line managers play a key role in guiding their teams through transitions. They help them adapt to new processes and talent management strategies.

Step-by-Step Guide to Set Up a Robust Talent Management Process

Here are the broad and major steps you need to conceptualize, set, and standardize talent management in your organization. 

Step 1: Define Business and Talent Needs

First, sit with your founders, and the C-suite and assess what the future looks like for the company. Start by understanding the broader goals and strategies of the organization. 

  • What are the company’s growth targets for the next year, five years, or even ten years?
  • Are there plans to expand into new markets, launch new products, or enter new industries?
  • What are the key business challenges that need to be addressed?

By understanding these business goals, you can better forecast the talent and skills required. Conduct a thorough assessment of your current workforce to identify the skills and competencies you have. This can be done through surveys, performance reviews, or skills mapping tools. 

Based on your experiences, interactions, and observations, carve out the talent needs of the organization. Then arrive at specific employee personas you need at different levels. 

Do you need risk-takers? Do you need a skill-based hiring system or do you still prefer  education degrees? Do you prefer people with only direct industry experience, or those with adjacent industry experience too? Do you want to grow leaders right from the middle management level? There are so many questions to be asked and answered at this primal level to give you clarity like never before. 

The Design Thinking Playbook by Michael Lewrick and team shows, step by step, how to use your people’s expertise to create an extraordinary talent management strategy. 

StageSteps





Discover your organization’s needs
Start an open conversation with people at all levels – leaders, line managers, and foot soldiers
Ask open-ended questions in a need-finding interview with each persona(trace behaviors, compare existing processes with each other, and understand connections between them)
Explore exceptions (all possible use cases) to the process
Ask for examples, and use the why-why method to elicit why they make for good examples


Create a good working model
Question assumptions and confirm with real-time testing and frequent check-ins
Discard unhelpful assumptions with counterexamples based on experience and observations (again with frequent check-ins)

Test until the model is foolproof
Take inputs, and calibrate a working talent management model. Ask for feedback
Adapt the talent management model based on feedback, and test again, until the model matches stakeholder expectations

Step 2: Attract and Acquire Talent

Develop and communicate a compelling employer brand to get the best of talent to feel drawn to your organization. A strong employer brand is how your company’s culture, mission, values, and employee experience are perceived by others. You do that by having your existing people tell the world how their experience has been with you. This happens through unfiltered reviews on LinkedIn, Glassdoor, and referrals. This is how the world sees how much better and easier you have made your employees’ lives. 

Having a strategic talent sourcing plan is also key. This involves utilizing a variety of recruitment channels to reach a broad and diverse pool of candidates. Traditional job postings are still effective, but you also need to tap into social media platforms, professional networks, and industry-specific communities to find passive talent. Leveraging employee referrals leads to high-quality hires who align well with company culture.

Step 3: Develop and Retain Talent

Once acquired, developing and retaining that talent becomes essential for long-term success. The focus of this step is to provide growth opportunities that align with both individual aspirations and organizational objectives.

You can either directly sponsor these training programs, or have employees take them and reimburse later. This also prepares high-potential employees for future leadership roles. 

Individual development plans help employees visualize their career trajectory within the company. It is also essential to promote a growth mindset throughout the organization and encourage employees to seek out new skills. Make individual development plans (creation/review/updating) a must-have for all your performance reviews. 

Personalized benefits and perks also help retain top talent and earn your employees’ loyalty. The main reason why people stay with a company for 5+ years is because the company allows them to grow as a person and professional. 

Get to hear from your people on what they want to stay put with the company and what’s ailing them. Make this conversation a recurring one, and take action on it and your workforce will thank you for it. Regular engagement surveys, feedback mechanisms, and employee wellness programs can help address concerns. 

Step 4: Performance Management and Feedback

Performance management starts with setting clear, measurable objectives and a strong cadence. Employees should have a strong understanding of what is expected from them and how their work impacts the big picture. These goals should be revisited regularly to ensure they are relevant and employees have the resources they need. Continuous monitoring of performance helps managers provide timely support or intervention where necessary.

Feedback plays a crucial role in performance management. Constructive feedback helps the course correct, without waiting for the end of the review period. Managers should foster an environment where feedback is a two-way conversation rather than a top-down directive. Regular check-ins and one-on-one meetings are perfect to discuss progress, challenges, and areas for improvement. 

Recognizing and rewarding high performance is also vital in maintaining motivation and engagement. Performance appraisals should be tied to tangible rewards, to nudge people ahead.

Step 5: Measure and Optimize

MetricsParticulars
Employee Retention Rate(Number of retained employees / Total employees) × 100
Internal Promotion Rate(Number of internal promotions / Total number of roles filled) × 100
Turnover Rate(Number of employee separations / Average number of employees during the period) × 100
Succession Planning (Number of roles with identified successors / Total critical roles) × 100
Employee Satisfaction ScoreMeasured via surveys or pulse checks (e.g., percentage of employees reporting satisfaction)
Career Progression Rate(Number of employees advancing within the organization / Total employees) × 100

Regularly conduct surveys, focus groups, or interviews which can provide valuable insights into how talent management processes are perceived and whether they meet the needs of employees. Using data analytics tools to track and analyze trends in talent management performance enables you to make informed, data-driven decisions. 

Talent Management for Different Types of Companies

A cookie-cutter approach won’t probably fit your organization’s unique context. But, crafting a talent management philosophy from scratch might also be hard. That’s why we’ve created personas of three types of companies and the must-have talent management setup in them.

Startups: How to Start from Scratch

The deal-breakers for startups are their core, founding team. If the core team is adaptable, flexible, and capable of wearing hats, the startup takes root and grows strong. Unlike larger organizations, startup teams need versatile talent. Startups should look for candidates with diverse skill sets, and a willingness to take on new challenges. Each candidate needs to have an entrepreneurial mindset to do what it takes to get the job done. 

While startups may not have the bandwidth to develop complex talent management systems, it’s important to set simple, scalable processes. It’s best to start with customized and AI-powered sourcing, recruitment, onboarding, performance management, and payroll tools. 

This is where a robust performance management and feedback tool like Peoplebox will be super helpful. It’s super simple to implement, easy to work with, and gives you all the data you need in the right formats. The built-in survey tool also comes in handy to run quick pulse checks to gauge employee morale. You can later delve deep with longer surveys, and 1:1 conversations with detailed notes, and to-dos. 

Look for solutions that are scalable, so the startup doesn’t have to do a complete overhaul when they mature. Go for brands that have a quick and easy implementation process. Startups are also places where every process is being tested for its efficacy. So ensure to bring in brands that can get custom requests done in short turnaround times and for a minimal cost. This can be a huge differentiator for bootstrapped startups. 

Once the process is set and the right tools are implemented, it’s time to test their efficacy before freezing the combination. Do a detailed job analysis. Forecast the skills the startup needs in the next 1 year, 3 years, and 5 years, and prepare a competency framework. Use the findings from both to craft the recruitment and performance management framework. This way, they don’t depend on one person to run.

Aravind Manickam, ex-team Leader of human resources for Saint Gobain India Private Limited, says, “In HR especially, there will be a lot of loose ends, so your HCM needs to be flexible. Attendance may involve multiple-use cases. Many products would want you to convert everything to a particular unit for calculation, and this difference can cause errors. Make sure you factor in your working methods when brainstorming your needs.”

Bring in employee development methods that use internal expertise. Methods like job shadowing, job rotation, and cross-functional project involvement can give you results without significant investment. Regular check-ins and open communication also play a huge role in employee engagement. Leadership should maintain a close connection with team members in a startup where resources are constrained.

Mid-Sized Companies: Establishing a Formal Talent Management Approach

As a company moves from a startup to a mid-sized company, talent management processes need to be failproof, start getting positive ROI, and be ready to scale. The core team is now intact. But to build a solid employee base, you need to stabilize the talent management engine. 

Since the company has started seeing profits, you can now invest in talent development. But take care not to splurge on it. Mid-sized companies need to put structured talent management systems in place to handle an increasing number of employees. This involves creating clear policies for each of these areas to ensure consistency in how talent is managed. You can also provide a framework for scaling the workforce. 

In this stage, people trust your employer brand and want to see a future with you. Laying down career roadmaps and succession planning is crucial now. Formalized employee development programs become increasingly important. Succession planning should be introduced to ensure that critical roles have a steady pipeline of internal talent ready to step in. 

Your performance management processes need to be airtight, comprehensive, multi-sided, and humanistic. Document all HR processes, including performance, with the right templates, reviewer protocol, and metrics. 

At this stage, your company also needs a crystal clear cadence from organizational goals, to department goals, to individual goals. This shows how everyone’s contribution leads to achieving the overarching goal. In startups, it’s easy to see the connection between performance and results. It is much harder when the organization matures into a mid-sized company. So, this translation needs to happen during goal setting, and at every review, to motivate employees. 

MNCs: Revamping an Existing Talent Management Strategy

For multinational corporations (MNCs), the talent management challenge is around scale and complexity. These organizations need to manage a global workforce while ensuring consistency. 

Many MNCs still rely on outdated, siloed talent management systems that can’t meet the demands of a modern workforce. To remain competitive, MNCs must undergo digital transformation. This involves implementing modern Talent Management Systems (TMS) and integrating with existing HR systems.  This way, MNCs can operate at scale while reducing administrative burdens.

It’s essential to leverage this global talent pool while maintaining consistency in talent management practices. MNCs should establish global standards for recruitment, performance management, and development while allowing some flexibility for local variations to respect cultural and legal differences. 

It’s important to maintain consistent policies and standards across the organization. There must be room for regional adaptations to account for local market conditions, labor laws, and cultural differences. This ensures that talent management practices are effective and relevant in each region while maintaining the integrity of the company’s global approach.

Where Can Peoplebox Help?

Now that you understand how to create a strong talent management process, let’s see how Peoplebox can make it easier.

Peoplebox, crafted by experts, offers customizable tools for every step. Need structured reviews or ongoing feedback? It adapts to your needs.

Talent management covers career growth, engagement, and evaluations. Peoplebox provides templates for clarity, feedback, development, and collaboration. You can mix and match them to fit your goals.

With Peoplebox, you gain more than data. You get insights. Its dashboards and scorecards show performance, engagement, and team dynamics. Easily spot top performers, managers needing support, and urgent issues.

Need to revise a performance review or tweak learning and development goals for a specific team member? Peoplebox makes it easy to update any process at any time. Simply access the tool, make your edits, and launch the updated initiative without any hassle.

Leading SaaS firms, like RazorPay and Nova Benefits, trust us. They want to streamline HR, boost their employer brand, and enhance their value to employees. We do this quickly and cheaply.

Want to create the same for your organization? Sign up for a free product tour and demo today!



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